Celebs, Fashion, Fashion show, Indian celebs, Kurta, Sari, Trends


December 9, 2010

masaba gupta, daughter of screen legend neena gupta, launched her line in 2009. since then, she has become the one to watch on the indian fashion scene. putting an innovative spin on traditional weaves in india, masaba has created a trademark look which is quirky, fun and memorable. masaba’s conceptual idea reminds me of sabyasachi – using local, hand-loomed fabric in different ways to create beautiful clothes. but where sabya sticks to a traditional, uber-ethnic aesthetic, masaba’s is more modern and  insane…which is why i love it.

a spectrum of acid bright pink, yellow, green, blue and orange pop in masaba’s designs, usually finished off with a touch of black and white.  her silhouettes are new-age ethnic: dhotis, saris and angrakhas with a spin.

i love kitschy and that is exactly what masaba’s designs are. a lot of you might think that the clothes are not wearable and wayyyy too out there. but i think they have personality. it’s great to see someone deviating from the norm, especially when it comes to south asian fashion.

check out some of her looks:

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  • UZi. December 9, 2010 at 11:02 PM

    I’m divided. Some of them I LOVE! And some I went completely blegh over.

    For instance, the pink frilly-skirt-thingum-dress (http://amaraj.files.wordpress.com/2010/12/610x-1.jpg) is AWESOME! So are the two right below it, and the blue-and-white triangle prints waali saari, etc. Some are love-hate combinations: I loved the front of the white dress (with red circle-thingums); the back is blegh. Some of the rest just invoked a ‘wtf’ — not the ‘WTF! This is awesome!’ kind.

    • pink255 December 10, 2010 at 12:46 PM

      yeah you’re right. some of them are just amazing (including your picks). i love the use of color. i know that some of them are way out there, like i said, but they are still so fun! that’s the charm for me.

  • jewellery channel December 10, 2010 at 1:26 PM

    Nice designs but at some palces a bit overdone.

  • » kitschy pink 2.55 June 20, 2011 at 5:31 PM

    […] we already know that i have a soft spot for the quirkiness that is masaba. so OBVIOUSLY i loved this sari as soon as i set eyes on […]