masaba gupta, daughter of screen legend neena gupta, launched her line in 2009. since then, she has become the one to watch on the indian fashion scene. putting an innovative spin on traditional weaves in india, masaba has created a trademark look which is quirky, fun and memorable. masaba’s conceptual idea reminds me of sabyasachi – using local, hand-loomed fabric in different ways to create beautiful clothes. but where sabya sticks to a traditional, uber-ethnic aesthetic, masaba’s is more modern and insane…which is why i love it.
a spectrum of acid bright pink, yellow, green, blue and orange pop in masaba’s designs, usually finished off with a touch of black and white. her silhouettes are new-age ethnic: dhotis, saris and angrakhas with a spin.
i love kitschy and that is exactly what masaba’s designs are. a lot of you might think that the clothes are not wearable and wayyyy too out there. but i think they have personality. it’s great to see someone deviating from the norm, especially when it comes to south asian fashion.
check out some of her looks: