the lux style awards is widely regarded as pakistan’s answer to the oscars – only that they focus on fashion, television and film. quite a well rounded bunch.
the lsa’s have become the most anticipated event on pakistan’s socail/media calender, thanks to frieha altaf and catwalk productions. the event management maestro has made the lsa’s into a tour du force. the standard with which the award ceremony has been conducted in the last 11 years still has not been matched, perhaps this is why lux only trusts ms. altaf to handle the event.
the awards give everyone who graces the red carpet (in this case green- like the iifas) a chance to break out their best dresses and baubles and impress the hell out of everyone watching. most fail at this task. fortunately, some do not. i bring those to you.