Accessories, Beauty, IT Girl, Purse, Shoes, Trends

IT Girl: Sehr Pirzada, Part 1

January 6, 2013

Hello my lovelies, due to constant moving and bitter cold, I was unable to do an It Girl for last month. But I am more  than making up for it now. What better way to ring in 2013 than to bring you the first uber-chic, uber-beautiful It Girl of the year – Sehr Pirzada.

SehrPirzadaSehr is a staple in Karachi’s social circle – well known for her elegant, timeless style with a but of an edge.

:: Who She Is ::

Sehr is the export line head at Sana Safinaz (fab job!). She manages the label’s overall production, finances and export of the bi-annual pret-a-porter collection to over 20 different boutiques & stockists worldwide, including the USA, Canada, UK, Singapore, India and UAE. Since Sana Safinaz are opening retail stores in early 2013, Sehr is currently working on transitioning the export line to  stock the stores and accommodate this new venture.

:: What She Loves ::

It Girl Sehr Pirzada of Sana Safinaz

Sehr’s favorite accessories are timeless pieces which can instantaneously up the glam factor on any outfit – and they never go out of style.

1. Pearl drop earrings for day to evening wear as they instantly add oomph to any look Western or Eastern alike.                                                                                                                 2. Sehr loves a classic handbag (Chanel, Celine) for day wear and a statement clutch for evening (Alexander Mcqueen, Judith Leiber)                                                                              3. Louboutin heels transform any outfit into an instantly glam look                                         4. A nice watch, I prefer oversized ones.

:: Beauty Picks ::

Creme de la Mer

As for her beauty must-haves Sehr says: I don’t leave home without mascara and lipgloss on, but most importantly it’s products that cleanse and nourish your skin that I find most important. I love the Clinique 3 step regime for cleansing and Creme de la Mer for hydration which I have only recently started using. A friend recently introduced me to Dior’s Airflash-gives a great overall airbrushed effect coverage for evening and very easy to use.

Stay tuned for Part 2 where I bring you some of Sehr’s favorite designers, fashion inspirations and some fabulous looks from the girl herself.


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