Accessories, Beauty, Fashion, Purse

IT Girl: Ayesha Mustafa – Part 1

November 14, 2012


This month’s It Girl is someone I am honored to feature.

[picture courtesy: Shahid Malik]

Ayesha Mustafa is one of those women you can’t help but admire. She is fiercely ambitious, undeniably intelligent and oh so chic. Ayesha is the brains behind the brand Fashion Compassion, which had its official launch last month in Karachi.

Social work has always enticed Ayesha, she started socially responsible work at the age of 16 with the Grameen Bank. She has worked with numerous NGOs since then. “For me, it is important to mobilize society in the right way”. Ayesha got the idea of Fashion Compassion (FC), while living in London. FC was started as a platform for ethical fashion companies – with Ayesha playing the role of retailer and marketeer.

FC works with various companies around the world who create products with a team of artisans, all while helping their community. Currently, there are 7 companies working under the FC banner: Sougha from the UAE which specializes in Bedouin crafts and traditions; Palestyle from Palestine which creates exotic skin bags with Arabic quotes gilded onto them; Nawa from Lebanon which works with handmade leather goods; Bhalo from Bangladesh; Beshtar from Afghanistan; Gunas from NYC which is a vegan leather company; Lost City in India and Soieries du Mékong from Cambodia.
Ayesha curates all the products and gives creative input into every item that bears the Fashion Compassion stamp.

While all of the designs are popular, the Palestyle bag (which comes in an array of colors and skins) is the biggest seller, with the bag being spotted on everyone from socialites to celebs and, most recently, Sharmeen Obaid Chinoy at the Glamour Woman of the Year Awards in NYC last night.

Fashion Compassion is also greatly involved in social and charity work. The company has recently paired up with the UN World Food Programme to help women in Pakistan.

You can visit the Fashion Compassion website for details on products and Ayesha’s work. You will also be able buy the bags at the Labels e-store soon.

Ok I’m done gushing about how fabulous I think Ayesha’s work is. Let us have a look at her style and must haves shall we?

[Bag: Fashion Compassion Palestyle bag, Watch: Michael Kors, Cuff: Emilio Pucci, Sunglasses: Miu Miu, Collar: KARL Aisha collar]

Ayesha’s essentials for the season are pretty basic and can take a simple outfit into something amazing. A great bag, an oversized watch, a collar, an eye-catching cuff and some cool sunnies should be with you all times.

A good beauty routine is as important as a good fashion routine. Choosing the right skincase and cosmetics is vital to looking good. Ayesha never leaves home without completing these 5 steps: eye care, moisturizing, applying mascara, a rosy blush and lipstick.

Stay tuned for Part 2 ;)

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