Accessories, Fashion, Faves, IT Girl, Lifestyle, Magazines, Trends

It Girl: Zahraa Saifullah pt 1.

July 23, 2012

zahraa with her husband at their wedding party (marchesa dress, mcqueen clutch)

for those of you not in the know, zahraa saifullah is the force behind hello! magazine in pakistan.  the beautiful entrepreneur responsible for bringing the popular publication to the country is as fashionable as she is successful. and  that, of course, is why she is our ‘it girl’ for july.

i had the chance to catch up with zahraa and got an insight into her life, fashion favorites and must haves for 2012.

1. who she is:

zahraa calls the cosmopolitan cities of karachi and london home, and that reflects in her style. she studied english lit and writing at warwick and went on to study film and the new york film academy. at the age of 24, zahraa set up retroArts, a talent portal that promoted emerging pakistani artists and musicians. zahraa meddled in the media world of pakistan with stints at cnbc and dawn.  she is now the ceo of saif publishing, and brings us the glossy pages of hello! pakistan every month.

1. what she loves:

::designers ::

pakistan: muse, rizwan beyg, shamaeel ansari and more   

india: abu sandeep, gaurav gupta, surekha jain, sabyasachi, neeta lulla, meera & muzzaffar ali

international: elie saab,valentino, celine, chanel, missoni, lanvin, brian atwood, alaia, charlotte olympia and YSL

:: accessories ::

zahraa prefers accessories which compliment her sophisticated style – nothing too over the top for this girl.  judging from her favorite accessory picks, it seems that zahraa prefers adding small, feminine touches rather than making a statement.  how fabulous are those frey willy cuffs?

:: beauty must-haves ::

zahraa’s beauty must-haves are items that every woman must have in her vanity. take note ladies, sunblock and ren moisturizer are the secret to her gorgeous skin. essie nailpolishes, ysl rouge and guerlain bronzer are classic beauty items if you are looking to glam up your look.

:: icons ::

zahraa derives her fashion inspiration from 5 ladies with very differing styles.  yesteryear beauties katherine hepburn and grace kelly represent classic, strong, feminine style. queen rania is one woman who exudes class and sophistication. daphne guinness is experimental and adventurous with her style. and rachel zoe is the ultimate trendsetter – responsible for a whole generation of boho chic starlets in hollywood.

stay tuned for part 2 where i bring you delish looks from zahraa’s wardrobe.

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  • P. Khan July 23, 2012 at 2:18 PM

    omg that dress is to die for!

  • luba July 23, 2012 at 4:29 PM

    I loooovvvveeeeeee her loook! i wish i could meet her

  • Rida Shezad July 23, 2012 at 4:35 PM

    Makin us proud! Hottt.. Love love love the look!!

  • nina July 23, 2012 at 8:59 PM

    She is Hawt! I would like to follow more of her beauty and fashion tips. This blog is also great btw. Not like some random copy pasted stuff we find online all the time. Would love to see more such stuff. She is such a diva… puts all wannabe celebs to shame!

  • Lisa July 24, 2012 at 2:11 PM

    zahraa saifullah is truly an icon. I am blown over by her accessories.

  • haiya July 24, 2012 at 6:53 PM

    Would luv 2 c more wedding pics could u post some more frm her shadi plz