Celebs, Designer, Dresses, Fashion, Faves, Jewelry, Trends

Fashionable TV: Ask-i-Memnu

December 16, 2012

So I’m not gonna lie, over the past couple of months I became a die-hard fan of Ask-i-Memnu (a Turkish serial/drama which was playing in Pakistan). Although my husband played the final episode to gain some sort of sadistic pleasure weeks ago, I was very sad to see the show end tonight. Between this and the demise of Gossip Girl, I really don’t know where I’ll get my TV-fashion fix from anymore (suggestions welcome).

Yeah I love my dramatics as much as the next chicita, but part of the appeal of this show for me was the fun fashion, luxurious decor/locales and gorgeous faces (I’m ready to move to Istanbul). Each episode was like a fashion showdown – to see which one of the female characters worked it like there ain’t no tomorrow.


So now that the show is over, let’s have a look at their style.

Ask i Memnu

The 4 characters who were the most fashionable are Peyker and Bihter, their mama Firdous and Bihter’s arch-enemy for all infinity/step-daughter Nihal. They each have a distinct sense of style and love showing some leg. Let us dissect.

Ask i Memnu Nebahat Cehre

Ok nobody better hate on me for including Mrs.Firdous on this list. You all know you love her. Actress Nebehat Cehre perfectly portrays a socialite hankering to hold on to what’s left of her prestige. She reminds me of so many society aunty wannabes that I know,  I love it. Mrs. Firdous was always at the top of her fashion game, showing up for breakfast in silks and cashmere wearing 4 inch heels and perfectly coiffed hair. What I really loved about her looks were the baubles. Mrs F was all about the statement jewelry. Her designer duds were always paired up with gorgeous jewels from local Turkish designers like Hande Kayar, Evren Kayar and Cem Lokmanhekim.

Ishq e Memnu

Bihter, played by Beren Saat, is the beautiful protagonist (or antagonist depending on how you look at it). She plays the vivacious, pretty young wife of an aging millionaire – cliched right? Bihter is mostly seen strutting her stuff in mini/bodycon dresses with interesting structural details. As you can see, she wore a LOT of white, blues and blacks. The formula for Bihter seems to be basic solids with one or two eye-catching details and a lot of sexual appeal. When she wasn’t in minis we saw Bihter in satin gowns, tanks+jeans with fitted jackets and boots. Cocktail rings were an important part of the look. Bihter wore a number of Turkish designers including Ozgur Mansur, Arzu Kaprol and more mainstream brands like BCBG and Diesel. Some of Bihter’s dresses were super-chic and some had me scratching my head like that blue spiderweb-by concoction she wears in the woods with Behlul in the 3rd to last episode. RIGHT?

The thing that probably surprised me the most about this show was Nihal’s overnight transformation from plain annoying schoolgirl to hot annoying fashionista. It was like she woke up one day and decided she wanted to show off her assets. She seemed like a mini-Bihter to me. There is no doubt that Hazal Kaya is insanely beautiful, but her wardrobe could have been improved upon. There were some looks like I loved, like the red Ozlem Suer dress, but some of her teeny little dresses presented some serious danger of spillage. You all get me? I loved her short hair though, and her makeup throughout the whole series.

Peyker, played by Nur Aysan, is Bihter’s equally beautiful sister. And the girl did ombre before ombre was hot. Peyker, who is an art gallery curator, has a knack for bright prints, bold hues and more flowing silhouettes than her sister and step-niece. Unfortunately, the only images I could find online were some screenshots of her face basically – but you guys get the idea.

Every one had their share of hits and their share of misses, but it was really interesting to watch and compare how international trends are followed in different corners/cultures of the world.

So, I have to ask, which of these ladies was your fashion fave?

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  • Sehrish December 16, 2012 at 4:06 AM

    I think Mrs. Firdous’s dressing sense along with her accessories CANNOT be compared with any of the girls!!

  • Umair Mirza December 20, 2012 at 10:43 PM

    love the blog piece . allo me to right click on bihter’s pic and save it. will look amazing on cell’s wall paper :)

    • pink255 December 20, 2012 at 11:31 PM

      haha what a great idea Umair!!

      • zunaira malik May 19, 2013 at 5:25 PM

        really great idea

  • The Turkish Invasion | February 1, 2013 at 2:36 AM

    […] planned shopping trips to Istanbul to buy baubles by the designers featured in this soap, many a fashion blogger from Pakistan have even listed the names of the designers that Pakistani buyers should look for […]

  • rabia umar March 5, 2013 at 8:53 PM

    allaw bither pics nd ishq e mamanoo

  • zunaira malik May 19, 2013 at 5:19 PM


  • Marina September 26, 2013 at 4:53 AM

    I prefer Bihter’ s style

  • mari February 18, 2014 at 8:23 PM

    can i buy bihter’s dresses somwhere? especially i like the dress in the final scene. i want to buy it online, can somebody help me?