Obsession du Jour: Sunday Magazine’s Muse

Main Image Obsession du Jour: Sunday Magazines Muse

As you guys know the new Sunday Magazine look has captured my heart. I absolutely love the new look and even more than the covers, my absolute favorite feature is the Who’s Your Muse section. What is it all about, you ask? The feature showcases designers and their muses – pretty simple right? What really elevates this to a different level, for me, is the photography. Such BEAUTIFUL images shot by the one and only Faisal Farooqi.

I had a chance to chit chat with Shehrbano Taseer about the feature and its conception, and the story behind those stunningly gorgeous images. Read on and see some of my favorite Muse features.

How did you come up with the feature? The Muse section snowballed into what it is! We initially thought we could do it as a feature in our New Years issue – feature six people and their muse’s, but something went wrong and we couldn’t do it that way, so we did one – Mahgul Rashid and Ayesha Noon – and thought we would feature the rest slowly and space it out, but it was such a huge hit and we got such fantastic feedback, that we decided to make it into a weekly feature. It’s been great fun working with new people every week, getting to talk to them about their work and featuring them in our magazine.

The photoshoots accompanying the Muse article are exquisite – who conceptualizes them (designer or editors?) The beauty of the shots all winds down to Faisal Farooqui’s fabulous vision and eye for detail. He is our official Lahore photographer for the Muse feature, although occasionally we do ask other photographers in Lahore and Karachi to partake – we have had the pleasure of working with Khawar Riaz, Maram and Aabroo, Adeela Badshah and Rizwan Baig too. Faisal and I work really well together. We make a great team. He has been associated with Sunday forever – he photographed our first ever Sunday covers, twelve years ago, long before I joined my mother at Sunday! I tell him my mood for the feature and what I’m thinking, and he makes it come alive. We never use moodboards or reference shots. We like to work with each person individually so their personality and work and individuality shines through. We also give the people who are featuring leaveway to choose where they would like to be photographed and what they want to wear etc and discuss that beforehad, as the shots are all about them and capturing their chemistry with their respective muse’s. It’s been a lot of fun to do the shoots, and a great learning experience. Every single shoot is a joint venture between all those involved and featured.

Here are some of my favorite features:

623 JEWELRY DESIGNER SHAZIA DEEN AND HER MUSE 623 copy Obsession du Jour: Sunday Magazines Muse

Jeweller Shazia Deen and her muse Amna Hassan Tahir

624 FASHION DESIGNER UMAIMA MUSTAFA AND HER SISTER AND MUSE Sadiqa A Mustafa 624 Obsession du Jour: Sunday Magazines Muse

Designer Umaima Mustafa and her muse Sadiqa

618 FASHION DESIGNER ZARA SHAHJAHAN AND HER MUSE MAKEUP ARTIST AYESHA FAZLI ON THEIR INSPIRATIONAL SARTORIAL RELATIONSHIP 618 Obsession du Jour: Sunday Magazines Muse

Designer Zara Shahjahan and her muse Ayesha Fazli

627 Featuring fashion designer Sara Shahid and her Muse Creative Director at Toni and Guy Islamabad Obsession du Jour: Sunday Magazines Muse

Sara Shahid and her Muse Creative Director at Toni and Guy, Islamabad Juju Haider

615 FEATURING FASHION DESIGNER FAHAD HUSSAYN AND HIS MUSE SUPERMODEL NOORAY BHATTI 615 Obsession du Jour: Sunday Magazines Muse

Designer Fahad Hussayn and his muse model Nooray Bhatti

613 FEATURING FASHION DESIGNER SHEHLA CHATOOR AND HER MUSE AYESHA OMAR 613 Obsession du Jour: Sunday Magazines Muse

Designer Shehla Chatoor with her Muse Ayesha Omar

612 FEATURING FASHION DESIGNER AMMARA KHAN AND HER MUSE HOTELIER IQRAA MANSHA 612 Obsession du Jour: Sunday Magazines Muse

Designer Ammara Khan with her muse Iqraa Mansha

611 FEATURING MAHGUL RASHID CREATIVE DIRECTOR 611 Obsession du Jour: Sunday Magazines Muse

Mahgul Rashid and her muse Ayesha Noon

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Best Dressed: Coachella 2014

Coachella is always the time for everyone’s inner-hippie to come out and try to demolish everyone else in the fashion games. This year most of the faux-hippies donned the trademark Coachella outfit (handband, obscenely short shorts, crop tops and some fringe) but there are always some girls who make an extra effort and salvage the whole event.

Coachelle Best Dressed 2014 Best Dressed: Coachella 2014

My favorite this year was Vanessa Hudgens – she usually overdoes it but this year girl was werkin it and looking good. Kendall Jenner had one good outing and one horrific outing that I am just not even going to talk about. Paris Hilton, surprisingly, had a great moment in this floral, harnessed BCBG dress. Beyonce and Jourdan worked prints like A BOSS and Rosie remains Queen.

I did miss Diane Kruger and Kate Bosworth having one smash hit moment after another – until next year.

 

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Work it Girl: Shraddha Kapoor

Shraddha Kapoor in Payal Khandwala Work it Girl: Shraddha Kapoor

Although I’m sure everyone knows by now – but I am a closet Bollywood fangirl. So image how disgusted I was by myself  that it took me over a year to watch the sobfest that is Aashiqui 2, despite blogging about the star of the film, Shraddha Kapoor, in 2011.  What is even going on with me?  ANYWAY. Shraddha Kapoor has always been on my radar for her style so I am super happy seeing her all over the red carpet again.

This look is rockin’ my world. She is bang on trend with her bralet-midi skirt combo. Shraddha wears a deep purple skirt by uber-cool designer Payal Khandwala and a black bralet by Urvashi Joneja. Who else is obsessed with the skirt? Just me? ok.

ShraddhaKapoor Work it Girl: Shraddha Kapoor Long luscious locks and simple makeup allow her natural beauty to shine through.  She accessorises with a statemement ring and haath-phool by Manish Arora and a bejeweled black clutch. Wish I had a full-length to see her shoes but ohhhh well. So gorj.

 

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Obsession du Jour: Sunday Magazine

Sunday Magazine Obsession du Jour: Sunday Magazine

 

The peeps over at Sunday Magazine have been consistently blowing me away with their covers since they revamped their look a few months ago. The iconic weekly has moved onto a crisp, modern, fashion forward look by bringing on some fresh design talent. Along with the new look, Sunday has recently launched a website which makes it easier for international readers (like me) to stay in touch with the scene in the motherland.

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My favorite cover has to be the main image above, what an absolutely ethereal image. It has everything I love – a gorgeous outfit, great hair and makeup and an otherwise clean background.  I also love the addition of new features like #Selfies of the week and Who’s Your Muse.

I had a chance to speak to Shehrbano Taseer, editor of Sunday, about the new look.

“The new cover and feel is just us flexing our muscles and being adventurous. We like to keep changing things up every now and then, and keeping the competition on their toes too. Fashion is fast – one year is like a dog year – there is so much to keep doing and changing and absorbing. Our moods keep changing now and then and that shows in the end product every week- we like to do different layouts and features and work with new talent as well as the old favourites – it is so much more fun that way. Our covers have been designed by the creative and talented Hassan Iqbal Rizvi of 9Lines, who we have a lot of fun working with. Our website has been done by Bramerz, who are a fantastic team. We hope our readers are enjoying the changes!”

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