Be right back….

July 11, 2015

Amara Javed  Hello my lovelies, Pink 2.55 is taking a little break while I work to bring you the best version of the site.

In the meantime you can visit me on Amara Loves where I am currently blogging.

Watch this space for an exciting new portal in the coming weeks.

Fashion show, Faves, Trends

Best of FPW AW 2014: Mohsin Ali for Sana Safinaz

December 13, 2014

Mohsin Ali FPW 2014Everyone knows that me knows about my slight obsession with Mohsin Ali and his designs. Ever since his first show straight out of fashion school, I have been intrigued by Mohsin’s talent and avant garde offerings.  When I learnt that Mohsin was leaving his Lahore-base to head over to Karachi and join the Creative team for Sana Safinaz, I almost had an aneurysm.

The move came as a surprise, but I was excited to see what Mohsin’s aesthetic would do for Sana Safinaz’ well-known uber-glamorous clothes. And I was not disappointed by the first collection designed by Mohsin showcased at the recent Fashion Pakistan Week in Karachi.

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Masterful drapes and layering add a modern, almost dark, edge to luxurious jewel tones and jungle prints. I am dying to see these pieces up close; the pictures are amazing and I can just imagine how stunning they must be in person. Outhouse jewellery, now available in Pakistan, perfectly accentuated the clothes.


Magazines, Photographers

It’s a Barbie World: “Panoplies” by Giampaolo Sgura for Vogue Paris

December 4, 2014

When I was younger, my fascination with Barbies knew no end – especially the super glam versions of the doll with sparkling evening gowns and mini-stilettos. As I grew older, my focus shifted but the fascination remained. I was super excited when Moschino sent their bubble-gum pink Barbie drenched collection stomping down the runway, and I almost fell over and had an aneurysm when I saw the latest editorial in the December issue of Vogue Paris.

Supermodels Elisabeth Erm and Magdelena Frackowiak are transformed into glamorous high-fashion dolls surrounded by accessories, footwear, jewellery and beauty products by the world’s best brands including Dior, Ralph Lauren, Louis Vuitton and Dolce & Gabbana. The “dolls” wear some of the most iconic pieces from the brands’ latest collections, including the Armani hats, Dolce and Gabbana polka dots and Ralph Lauren’s liquid gold Ricky bags. The Armani doll is my favourite, the image and style is KILLING it, especially when compared with runway images from the same collection.

Panoplies is photographed by Giampaolo Sgura.


Celebs, Designer, Dresses

Trifecta: Balmain Resort 2015

November 23, 2014


joan-smalls-balmain-resort-2015-kim-kardashian-alessandra-ambrosioKim Kardashian raised a lot of eyebrows when she showed up to the MTV VMAs in this poncho-minidress hybrid from the Balmain Resort 2015 collection.  This interesting piece was covered with geometric beading which I quite like, and a plunging neckling. While Kim usually makes her skin-hugging, body-exposing looks work this one just doesn’t. I feel like Balmain always lets her down, yet it seems to be her favourite label.

Supermodel Joan Smalls wore another, similar look to the same event. Although hers I love. This silhouette is all about the legs, and she has legs like no other. Joan’s dress features more of a Native American beading,  and we all know I love a bit of turquoise.

The collection was given another outing when Alessandra Ambrosio wore a black and white number to the Latin Grammy’s last week. She undoubtedly looks j’amazing, but I just find all that boobage distracting (although compared to Kim, this is nothing)


Joan wins. Not only because of the beading/embellishment but also because of the ACTUAL poncho style neck. That plunge, as seen on the other two dresses, just doesn’t work in this case.